"Qoqoriqo": Crowdsourcing Social Network that detects infidelity

If you suspect your partner is cheating and possibly have an adventure, a new mobile app can help you find out. It is QOQORIQO (pronounced as Ko-Ko-Ri-Ko) and functions as a collaborative online application or "crowdsourcing" that links directly to potential victims of infidelity with other girlfriends or boyfriends from your partner, wife or husband simply using the email address and mobile phone number of who is under suspicion.

Thus, it is possible to identify if there are more people that introduced the same data of the person you have a relationship or set alerts to be notified when someone adds data coincide with our partner, and come into contact.

Mawuna Qoqoriqo Koutonin was founded by an African entrepreneur who has promoted 39 years before the concept of "marketing play" with your company Goodbuzz. "Qoqoriqo is quite simple, the search system is dedicated to identify the fact of infidelity. Invariably People leave clues when they are dating or flirting, Qoqoriqo use a collaboration tool that brings the facts to help people find out the truth about their relationship"says its creator.

This program has taken great importance to the point that a Mexican woman in June will go to court to file for divorce based on evidence discovered in Qoqorico about her husband's infidelities.

The funny part is that if you are the one who have things to hide and you know this Social Media Network, you can pay Qoqoriqo to  colocate you in the whitelist to be invisible. Being in the white list starts from $99.00/year. 

Riskiness of the Crowsourcing tool

At this time brands are much more naked to society. They will receive criticism and speakers are much more powerful than just a few years ago. 

Riskiness of the Crowsourcing

1. Lack of participation

A company may launch a campaign of this type and receive so little feedback that is even counterproductive and demonstrates the lack of commitment of the community.

2. The crowsourcing take other direction different to the Company Strategy - Boomerang effect

The other major danger is the 'boomerang effect'. The company may see how that would be a positive collective campaign which attract ideas, and it becomes a boomerang that becomes faster and hits hard. There are many cases of counter-campaigns in which users have used the 'excuse' of the company's initiative to tackle some of the most controversial aspects of its management or operation.

3. Potential risk to workers

The 'crowdsourcing' is often seen as a potential risk to workers because it allows profitable organizations take advantadge of experts opinion and extreme power users at minimal cost.

Two examples of not successful Crowsourcing Campaign

1. Shell Contest: 

Shell have created a contest in the Internet,  in which participants, using a web support that generates an ad, have to choose picture set in the Arctic, and write a slogan in it, so that the winner would your slogan printed on billboards for the campaign Let's Go. 

An amount of criticism have emerged about the oil activity wants to develop in the North Pole, with Greenpeace to the head, based on the established competition, with new slogans like "Turn on the machine, it's time to melt the ice" or "Where others see disasters we see opportunities."And finally they have had to remove from its official website.

2. The Forbidden Lego book:
The authors in the Forbidden Lego book have turned their knowledge of those possibilities LEGO can not develop within the law, or designs that require some risk taking (higher than those set by the legislation): cut pieces or use LEGO outside components. 

In the case of Forbidden Lego, users can design new products and services that are not of interest to the company. Because the authors are not related to the company as employees, they can afford to spread  these designs challenging the business model.

How to measure this impact and possible actions

Given these potential problems, there is a single principle: measure the forces and impact. Companies that used crowdsourcing to launch their marketing campaigns have to measure their strength in engaging their users for it and also the possible criticism or problems that may arise therefrom.

If you appreciate the risks and exploit the benefits, crowdsourcing can be an interesting way to not only make larger campaign taking advantage of the valuable content that can provide the user, but to do that they feel part of the project.

Successful Crowdfounding case: The Correspondent Online Newspaper

The Correspondent, a Dutch online newspaper, has reached a record to get through a crowdfunding campaign, about 1.3 million euros (around 1.7 million USD) in just eight days. The contributions come from more than 15,000 members. This means that with the amount raised by crowdfunding already have over 15,000 subscriptions, representing 100% of the costs of launch the newspaper.

The Correspondent, based in Amsterdam, presents a new vision of journalism, where advertising is not incorporated, and revenues are generated through subscriptions from readers, who pay about 60 euros per year.

We speak of a media created by Dutch journalist Harald Dunnink and Rob Wijnberg, the founder of Digital Agency Momkai, who seek to establish a new platform for the analysis of current news and quality journalism, aimed to a limited audience, because it is a newspaper of a small country like Holland, so this collection is an achievement.

This success was a surprise to its creators, "With 22 days remaining until the end of the campaign, it is surprising to see how many people are willing to subscribe to our mission of producing quality journalism online", "And not only that, but willing to pay for it too" says Rob Wijnberg.

Is expected to start operating new newspaper definitely in September this year, and it will be available for computers, smartphones and tablets.

The manifesto of this newpaper:

• Daily, but more than the issues of the day
• From the news to the new
• No political ideology, but journalistic ideals
• Themes and inter-connections
• Journalism before profitability
• From readers to participants
• No advertisers, but partners
• No target groups, but like-minded thinkers
• Ambitious ideals with modest wisdom
• Fully digital

Crowdsourcing and Solidarity Projects

Due to the economic context, is becoming more common that companies or persons decide to invest in the crowdfunding to carry out their initiatives. Previously, the cultural projects related to film and music were hogging most applications in this platform, but a new field appears and grows with strength: solidarity projects.

Some Platforms for Crowdfunding Social Change

Microworld MicroCredit/Loan to entrepreneurs of emerging countries.

Butterflyeffect Crowd funding Smartphone App dedicated to support Non-Profit Oganizations

Give Forward Setting up a Crowd funding/donation page is the easiest way to support a friend or family member during times of medical need

Goteo is an open source platform where all the projects listed on the site are ’100% Open’.  


Another open source platform, Akvo is primarily for Water and Sanitation projects. 


WeTheTrees is an open source platform for crowdfunding Permaculture projects.

Credibles combines Crowdfunding, Community Currency and Food.  It shares much in common with Community Supported Agriculture.

Trillionfund is a crowdfuding platform for renewable energy projects.  Their goal is to help direct a Trillion dollars of investment into renewable energy projects over the next 10 years.

Microgenius simplifies and enables one of the most intelligent responses to climate, energy and economy: getting together to start co-ops and then doing community share issues to raise funds for community scale infrastructure.

These initiatives can promote them NGOs and individuals interested in developing a project for social purposes. Some platforms provide an opportunity to directly create the requests, while others analyze first the purpose intended.

Beneficiary provides details of your request and the amount that is needed. If you get it, you have to  pay a commission who manages the platform to meet the expenses of management. Some platforms only get benefit if the project is successfully funded. This small fee of is required to meet expenses and banking transactions. 

Crowdsourcing applied to Marketing in Food Companies

The costumer of this era doesn't want a one-way conversation. The client wants to interact with the company, and with other members of the comunity. And the Companies need new ideas and fresh thoughts. Social media has changed the way businesses and consumers interact, as well in the Food industry.

Goal of the Campaign

In some cases the crowdsourcing was gathering ideas for creative purposes: videos, adds...; Some campaigns need technological inputs. And in other cases the crowdsourcing was focus on  tasting, ingredients and recipes.

Benefits of using digital marketing crowdsourcing

• understand customer needs
• Reduce the cost of solving business problems
• Allowing the company follow last market trends
• Teaming up with their customers to provide better products and services
• Create a sense of belonging to the customers through the contribution and collaboration
• Build long-term relationships with customers

Examples of crowdsourcing applied to marketing in Food Companies

There are many examples of the use of crowdsourcing applied to marketing. We will review four of them that I consider very important:

Doritos: 

Dorito's campaign for the shock of "Super Bowl" U.S. is a perfect example to describe a fully integrated and successful program. Dorito fans designed their own ads for a chance to win a trip to go see the game, $ 25,000 in cash, and public recognition for designing a Super Bowl ad.

Starbucks:

Starbucks launched a website called MyStarbucksIdea which aims to get ideas from your customers using crowdsourcing. The website allows the audience to vote for Starbucks ideas, give feedback, discuss and collaborate.

Coca Cola

In 2011, Coca-Cola and eYeka issued a challenge to the web's creative community: express the Energizing Refreshment of Coke in a series of short films.

The films arrived all over the world exceeding all expectations. From first-time directors offering beautiful stories simply told, to industry veterans experimenting with new techniques, they all shared an inspiring love of cinema, and brought new dimensions to the world's favorite beverage.

Kraft Innovation kitchen

The company is looking for new partnerships to develop new ideas and to enhance and speed up their innovation, while helping the potential partners grow their businesses as well. Kraft negotiates and compensates if they are interested in develop the innovation.

The main areas of innovation are: ingredients, packaging, processing, complete product and technology solutions 

Top 15 most used social network in the world and the growing Chinese market

We will analyze today social media statistics and in this case which are the 15 most used social networks in the world today. Some of the are always in the list, but others  are well knowns only in te local market, but being so populous countries, mainly in the People's Republic of China, they become great social media in terms of number of users.

Facebook continues to be in the first position and a considerable distance from his first rival, Google Plus. Google's social network has a very low activity between the number of registered users, so maybe that is not its place.

Also at the top we find Twitter and Youtube. However, the which has gained positions with unknown levels before, and increasingly more users conquest is Pinterest. In the number 12 we found the professional social network LinkedIn. 

The social media Network in China 

Some of the most popular Social Media in China (and worldwide):

• Sina Weibo is a Chinese microblogging(weibo) website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users, with a similar market penetration that Twitter has established in the USA.
• Qzone is a social networking website, which was created by Tencent in 2005. It permits users to write blogs, keep diaries, send photos, and listen to music. Users can set their Qzone background and select accessories based on their preferences so that every Qzone is customized to the individual member's taste.
• Tencent's diverse services include social networks, web portals, e-commerce, and multiplayer online games. Tencent Weibo is a Chinese microblogging (weibo) website launched by Tencent in April, 2010.
• Youku Inc. is a Chinese video hosting service based in the People's Republic of China, it is the second largest video site in the world with a alexa ranking just after YouTube.
• The Renren Network is a Chinese social networking service that exists as the Chinese remake of Facebook.
• Tudou is avideo-sharing website in People's Republic of China, where users can upload, view and share video clips. Other Chinese Web is 51.com
• Kaixin001's is a social networking website launched in March, 2008. 

The success of these Chinese social networking websites, can be partly credited to internet censorship in the People's Republic of China. Due to the permanent blockage of other social-networking websites such as Myspace, Facebook, Twitter and YouTube since the summer of 2009 following the Ürümqi riots,many Chinese nationals turned to domestic sites, hence the membership spikes.

Adtriboo.com

Adtriboo.com is the largest Spanish-language platform generating creative content through crowdsourcing, which comprises more than 122,000 creative professionals in video, audio, text and graphics. Based in Spain, Chile and Mexico, but they have creative worldwide and can make design proposals in any language.

The goal is to create a talent market transaction, global and online, where people with ideas, companies and agencies, find a new channel in which to show your talent to companies interested in acquiring it.

Customers have two ways to get what they are looking for:

1. You say what you need, how much you pay for the work and when you want it. You will begin to receive a lot of proposals from which you can choose the one you like and give feedback on that. With the guarantee that if you don't find what you are looking for, you do not pay for it.
2. Yo hire a professional to do the work. You set the budget and the deadline. Then will be getting quotes and choose one of the creative professionals.

Who benefits from Atriboo?

1. Entrepreneurs and SMEs: they can choose among a vast amount of professional with a variable cost.
2. Profesionals: They can reach a high number of clients, publish their resumes and books.
3. Agencies and Brands:Atriboo is the larger creative Department in the World, that support the internal creatives work